Dont asume youre the best person to write your copy. Is writing copy really the best use of your time? You might be better at other things, so spend your time on that and get someone else to write your copy. A lot of times you are too close to the product or service to write the grimballdds best type of copy. Hiring a good copywriter can really save you a lot of time. Dont hire the wrong kind of writer. You want to hire a copywriter not a writer.